Property advertising must not be misleading or deceptive. It is illegal for a seller or agent to misrepresent a property in any way when advertising or marketing that property, whether verbally or in writing and photographs.
If the advertising for a property for sale includes a price, it can be listed as a single figure or a range. Unlike the agent’s estimated selling price, there is no restriction on the size of this range, as long as it is not misleading.
It is illegal for an agent to advertise or advise you of a price that is less than the:
This is known as underquoting. View information on underquoting below.
An agent must:
The lowest price a seller is prepared to accept for their property is called the:
The seller’s reserve price is usually set on the day of the auction. It may be higher than the advertised price if the seller believes several genuine buyers are interested in the property.
If a seller advises an agent of their asking or reserve price during the marketing campaign, then the agent cannot advertise the property below that price.
If a seller has not provided an agent with an asking or reserve price, the property must not be advertised for sale at a price that is less than the agent’s estimated selling price. This is the price the agent estimates a property is likely to attract, based on their experience and knowledge of the market.
Underquoting is when an agent misleads a prospective buyer about the likely selling price of a property for sale.
Examples of underquoting are when a property is advertised or quoted to a prospective buyer at a price that is less than:
Comparing the initial advertised price with the sale price is not evidence of underquoting.
Doing your homework before you buy will help you to understand the market and be a better judge of property sales prices.
Consumer Affairs Victoria conducts random inspections of real estate agencies and reviews agency documentation.
We use a range of tools against agents who underquote, including warning letters, enforceable undertakings, injunctions and prosecutions.
The action taken depends upon the impact on a buyer and the seriousness of the breach.
For more infomation, view our Compliance and enforcement policy section.
From 1 October 2014, all sellers or estate agents acting on their behalf must make a ‘due diligence checklist’ available to prospective buyers at open for inspections. The checklist aims to help buyers identify any issues that may affect the property and impose restrictions or obligations on them, if they buy it. For more information, view our Due diligence checklist for home buyers page.
Last updated: 19/06/2015